Built-In Upsell

Boost ARPU.
Reduce churn.
Stop choosing.

Hosters have been forced to choose between security that monetizes but hurts trust, and security that protects but doesn't grow revenue. Monarx ends the tradeoff — strong, visible protection plus a built-in upsell model designed for hosting and proven at scale.

Proven at scale
500K+
Servers protected worldwide
1T+
Attacks blocked last year
40%
Reduction in support tickets
80%
Upsell conversion rate
— The Problem

The hoster's tradeoff.

Increasing revenue per customer is critical in hosting — but historically hard to achieve through security. Every option has been a compromise.

— Path A

Monetize security.

Solutions that prioritize revenue but deliver inconsistent or weak protection. The result: churn, support burden, and reputational risk. Customers feel sold to, not protected.

— Path B

Ship baseline security.

Legacy tools that provide acceptable protection but offer no revenue upside and limited visibility to justify an upsell. Security becomes a cost center, not a growth driver.

Hosters have been stuck choosing between revenue that erodes trust and protection that doesn't differentiate or grow ARPU — even as customer demand for visible, effective security keeps rising.
— The Solution

Built for hosting. Built for upsell.

Monarx's upsell model is designed with hosting needs in mind. Security is positioned around clear customer value — not bolted on as a forced add-on. Easy activation across multi-tenant environments. Six upsell enablers built into the platform.

WordPress Admin Dashboard

Customers see protection working inside the tool they already use every day. Visible value, every login.

Control Panel Integration

Security visibility lives where customers already manage their hosting. No new tools to learn.

Communication APIs

Automated, contextual upsell triggers that fire at the right moment in the customer journey.

Customizable Feature Set

Tune the balance between protection strength and revenue strategy — packaging that matches your business.

Built-In Integrations

Package, position, and price security to fit any business model. Connect to billing and provisioning natively.

Real-Time AI Protection

Behavioral, AI-powered defense that stops modern attacks earlier, with dramatically fewer false positives.

— Proven at Scale

Massive scale. Real impact.

500K+
Servers Protected
Across hosting providers worldwide
1T+
Attacks Blocked
Real-time prevention last year alone
40%
Fewer Tickets
Reduction in support burden
80%
Upsell Conversion
Up to, on existing customer base
— Two Proven Models

Pick the model that fits your business.

Monarx supports multiple monetization strategies. Whether you want detection to drive conversion, or comprehensive security as a retention play with premium upsells on top — both are proven in production.

— Model 01

Detect, then protect.

Monarx continuously scans files and processes across the server and alerts both the hoster and the end customer when remediation is required.

Customers can resolve issues themselves — or upgrade to let the hoster handle remediation automatically. The detection itself becomes the upsell trigger.

— Detection drives conversion
— Model 02

Secure by default, premium on top.

Comprehensive security ships included with every hosting plan. Hosters upsell premium offerings on top — guarantees, advanced remediation, manual cleanup for cases automated tools miss.

Security acts as both a retention driver and an upsell opportunity. The model used by providers like Bluehost for new customers.

— Retention + premium upsell
— Example Upsell Ladder

One way to package it.

Monarx's customizable feature set means you can shape security packaging to fit your business — there's no canonical tier structure. Below is one example ladder that has worked well in production. Adapt the names, bundling, and price points to your customer base.

— Example / 00
Visibility

See what's happening.

Surface security issues in a clear dashboard so customers know where they stand. Informs only — no remediation or prevention.

  • Threat visibility
  • Security dashboard
  • Issue surfacing
Upsell role
The layer that creates the upsell trigger. Customers see issues — and want them fixed.
— Example / 01
Cleanup

Fix known problems automatically.

Continuous scanning, automatic malware removal, and active process killing. When something malicious lands, it gets cleaned up immediately — no manual intervention, no support ticket.

This tier is the minimum, not the goal. It cleans known problems but doesn't prevent the modern attacks that cause most real-world damage.

  • Continuous scanning
  • Automatic removal
  • Process killing
Upsell role
The natural first paid upgrade. Drives the largest support-ticket reduction.
— Example / 02
Prevention

Stop attacks before they land.

Add Monarx's AI-driven, behavioral protection — runtime protection, login protection, injection defense, database security, and behavioral AI. Focuses on attacker behavior, not signatures. Addresses how modern compromises actually happen — login abuse, injection, exploited plugins, bots — none of which file scanning can stop.

  • Runtime protection
  • Login protection
  • Injection defense
  • Database security
  • Behavioral AI
Upsell role
The highest-value mid-tier and the upsell most worth fighting for. Where most customers belong.
— Example / 03
Managed

Always covered, with expert help.

Combine prevention with guaranteed human expertise. End-to-end coverage for files, databases, users, and site functionality, with priority response from human experts when something complex happens.

  • Everything in Prevention
  • Expert remediation
  • Priority response
  • End-to-end recovery
Upsell role
Premium ARPU tier. Sells on peace of mind, not site size.
— Other Packaging Approaches

The four-tier ladder is one way.

Hosters use Monarx with very different packaging strategies. Pick the one that fits your customer base, plan structure, and revenue strategy.

Two-tier (Free + Pro)

Visibility free, full protection paid. Simple, fast to launch, easy for customers to understand.

Bundled with hosting

Comprehensive security included by default; premium remediation upsold on top.

Per-feature à la carte

Customers pick what they need — login, database, expert remediation — sold separately.

Plan-tier alignment

Security depth scales with the underlying hosting plan, matching existing plan psychology.

— Ready When You Are

Stop choosing between revenue and protection.

Strong, visible security plus a built-in upsell engine designed for hosting. Boost ARPU. Reduce churn. Keep customers safe.