r x o n a r m 4 x a n 4 x m r n 0 o x r o m R R o a R o a r 0 n o R

r n r n o 0 a a m R n 4 r n x a 0 x o n r m m a 0 x R n a r a 4 r a

n n 0 o n 0 4 R R 4 0 x r m n a o a 0 0 n R m a x a m R r 4 x r o 4

R n m o 0 0 x 4 n 4 o m m m r 4 4 o r m n r m a n n 4 o o m x m a m

r a m 0 r 0 a R 0 x n a m 4 m m o n m x a a r R r a o R x r R 0 r R

4 a r 0 4 R r R x 4 a m R r x a 0 4 r a 4 0 m a r R x o 0 o o r n m

R r m a o x n 0 n R x a 4 o a a R x m o r n a r n m m 0 r r R m a n

a m o 0 4 m r n a n 0 r n x 4 R a R 4 a m o o 0 x R n a n o R x 4 0

n x o 0 R x a a x x o a 4 0 r r x a m o a R 0 R r 4 a m 4 a n n m a

a R 4 x r m r o r n n r x o x x r m m r r m x m m n a 0 R 4 o m 4 R

4 0 x R m n x m x a n R x o 0 0 m n o n m n r r r R m a m o o n o n

m a n 4 r r R 0 a 0 r n 4 n x a r 4 m r a n 4 0 o 0 m r 0 m a n m r

0 n m r a r m 4 a 0 0 m R 4 R n n a R 0 4 a a 4 o 4 x x a x m r a m

r n m R x n n R n 0 x a 4 m o m 0 4 x m m o n R m m n x x o n r m r

m x 0 0 R n 4 x 0 m o n r 0 x 0 R R n o 0 n 4 a a n n R R m n n 4 R

0 o a 0 x 4 x n 4 0 4 0 0 x m 4 R o r a a o a n n o o o n r a m 0 o

m o m x n r m x 4 R a r x o R r n r m o x x o 4 0 4 a x x 0 R 0 a 4

0 0 R m m x R R n m 4 n x R m o 4 o o 4 4 4 r r 0 m 0 o o 4 0 m o x

Protect your customers. Grow your security revenue.

How do hosting providers package and price security? Our analysis of 65 hosting providers explores what they include, what they sell separately and how they build premium security offers.

Download the How to protect customers and drive revenue whitepaper for market benchmarks, a deployment case study and a practical guide to creating your own security offering.

Download the “How to protect customers and drive revenue” whitepaper

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Market benchmarks

What the market tells us

57%

include advanced protection at no extra cost

37 of 65 providers include advanced security in their hosting service.

48%

sell a separate website-security product

31 of 65 providers offer security as a standalone paid product.

28%

do both

18 of 65 providers combine included protection with a paid security offering.

Based on an August 2026 analysis of public provider pages. These categories overlap.

a R r 4 r a m o R r o 0 r 4 m x 4 r o n o 0 R 4 r R x R 0 o x R 0 0

0 4 R 0 4 r o o 4 r o a n r x 4 n 4 x m x R n o n a m o 0 0 4 0 r 0

0 4 a n o o 0 4 a r n x m R o 4 n r m 0 m a x n m a a x a m a o r 4

m n a r 0 a R n a 4 n x a a x n 0 4 0 4 x n n a n o r o o r a x 4 n

4 0 n a 0 R 0 n r m x r R a o 0 4 o R r 4 R 0 r m m x 4 x x x o R 4

4 m R n n n 0 R n 0 0 r x 0 o 4 0 4 0 4 4 R r x x a r n x m a 4 0 a

n 0 x r x r 4 4 a 0 x 4 r x o 0 o 4 4 r n m a R R R m R 0 n n m 4 x

r n n n R x R n m R 0 m x x m a r a 0 x x R r m r x m R n o r R 0 0

30%

30% of hosted users affected by active infections at full deployment.

1,000

Around 1,000 accounts suspended each month.

5–10%

5–10% of accounts suspended after a malware incident went on to cancel.

$18,000

Approximately $18,000 in annual recurring revenue placed at risk each month through that attrition.

Beyond security revenue

Security revenue is only part of the picture. Infections can also create support costs, remediation work, suspensions and lost customers.

These findings come from one deployment, not a market average. Results vary by account mix, security posture and operating model.

What you’ll get

Inside the whitepaper

Download the whitepaper →

Market benchmarks

Four security packaging models and examples from hosting providers.

Packaging and pricing

How to define your baseline and build premium tiers around stronger customer outcomes.

Upsell opportunities

Where to introduce security offers across checkout, onboarding and the customer dashboard.

Launch and measurement

A business case worksheet, pilot scorecard and launch checklist.